Coaches, educators, communities and product businesses. Different goals and budgets, the same approach: start with what’s already working and build a simple system around it. Pick the business most like yours.
"I don't trust just ANYONE to spend my hard-earned money and with Sandy I know that she'll spend wisely and we still get great results."
"She's the rare ads manager who makes the whole process feel collaborative instead of opaque."
"Beyond supporting us with paid ads, she also helped develop smart, organic strategies to attract our ideal clientele to the clinic… I'm excited to continue building a long-term partnership with her."
Some clients want me to handle it. Others want to understand it and do it themselves. Here's what it's like to learn from me.
"Meta Ads always felt like this mysterious world I wasn't qualified to touch… Getting to learn Ads step-by-step from someone experienced, and actually walk through the whole process together, was exactly what I wanted… Now I feel confident and empowered to run my own ads."
"Paid ads have always intimidated me, and Sandy has this rare ability to break things down so clearly that the overwhelm just… lifts. She made me feel capable instead of confused."
"She was organised, practical, and focused on action rather than theory. We also added Meta Pixels to my website, making it a hands-on session with real outcomes for my business."
"I got my very first sale (and second and third...) from ads while working with Sandy. Her ad method is simplified from some of the others I've tried, so it was super easy to implement."
Want to discuss your vision for ads? Book a call and we'll talk through your offer, what you already have and where ads could take it.
I've been running Meta ads for coaches, course creators and service providers for over 10 years. I started out in software engineering, which is probably why I love a good system. I've been self-employed since 2011 and I'm based in Montreal.
My approach is simple. Start with what's already working in your business, then build ads around it that keep working in the background. You'll always know where your money is going, what I'm doing and why.
I also look at things end to end. Your ads matter, and so does everything after the scroll: the page people land on, the emails they get and how they go from interested to booked.
Some of my clients have been with me since 2017. I'd love for you to be one of them.